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Photo by @goumbik on Unsplash Email marketing is one of the go-to marketing tools for many digital marketing companies in India to get customers. Email marketing isn’t spamming. It’s not even an individual remark from an old partner either. It’s there or thereabouts.  No client gives their data and information just like that, and — if used correctly — email marketing can be used as a partnership-building and income-building tool. You must use email to develop relationships with your subscribers and leads by delivering appropriate, worthy information that will encourage them to take action on their aims. That’s correct, email marketing isn’t simply regarding you, or your business. It’s regarding your client. Unless you have everything that includes things like workforce, spare time, and means to establish a special relationship with each one of your customers, email should be your go-to marketing tool. What Is Email Marketing? Email marketing is a digital marketing model for

        Photo by  Scott Graham  on  Unsplash For any digital marketing company in India that produces a product or service for consumers, the operation of identifying, planning, and picking up new customers is going to be among its primary preferences. But what various companies overlook is that once a customer buys their initial product, there is so much left to do in the customer relationship and retention.  Smart and intelligent organizations understand that the first purchase is just the tip of an iceberg, and the actual market value exists in holding that customer. 1. Monitor Churn Rates. The early step is to understand your churn rate. Churn rate informs you of how many customers are withdrawing or have completely avoided purchasing from you. Knowing your churn rate will give you some idea of what to do next. This will influence your approach to encourage customer retention. You’ll also know whether your strategies work out by tracking and scanning your business’s churn rate. 2.

Believe it or not, we had spent almost three months confined to our homes. To make matters worse, the situation isn’t going to change for the foreseeable future — until we get a vaccine for this infectious flu. So, is it better to stop the businesses that we are doing? —  No, absolutely not! In fact, this is a great opportunity to pivot your business and make it big .  This seems to be more like an over-optimistic than being optimistic — but believe me, at the end of the article, you would believe the same as I did.                                                        Created by Author Look at the above advertising  — How creative it is and it is really a storytelling narrative. The advertising also attached one human emotion to it. One of the food delivery apps in India marketed their business in such a way that you can’t resist but order even during these tough times. Wait, you might be wondering if I was stupid to order food delivery online. Yes, it was a risk, but hang on I w