How Digital Marketing Service Has Helped Businesses Survive Through the Pandemic

Believe it or not, we had spent almost three months confined to our homes. To make matters worse, the situation isn’t going to change for the foreseeable future — until we get a vaccine for this infectious flu.

So, is it better to stop the businesses that we are doing? — No, absolutely not!

In fact, this is a great opportunity to pivot your business and make it big. 

This seems to be more like an over-optimistic than being optimistic — but believe me, at the end of the article, you would believe the same as I did.

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Look at the above advertising — How creative it is and it is really a storytelling narrative. The advertising also attached one human emotion to it. One of the food delivery apps in India marketed their business in such a way that you can’t resist but order even during these tough times.

Wait, you might be wondering if I was stupid to order food delivery online. Yes, it was a risk, but hang on I will show you something else they have added to this email.

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They have attached this illustration infographic where they have explained how the food is prepared after taking several precautionary steps. Looking at this, I was pretty satisfied — but still, there was some hesitation in ordering it. But then again, I have seen the following picture…

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Seeing this picture, it was confirmed that I wanted to order. Here is another thing that I admire a lot about digital marketing services. The following picture is one of the main things that any digital marketer should take note of, and that is call-to-action.

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Here the Zomato did it in a very convincing way that you can’t say no to the call-to-action. I think this is by far one of the best digital advertising I have ever seen on the internet.

You can see how effectively they have advertised their product through digital marketing channels with an emotion. For many people, Biryani is an emotion, and they have capitalized on it by adding a call-to-action.

The good thing about digital marketing is that it can survive even pandemics. Just imagine if digital marketing performs this well through a pandemic, imagine the benefits of it after the pandemic.

If this is not well-crafted advertising, I don’t know what is

Now, I hope you have understood the power of digital marketing companies and how it has survived the pandemic. I really hope that you add this marketing channel as one of your marketing channels as others because I don’t believe one marketing channel is superior to the other. Every marketing channel has its own pros and cons.

It is important to realize which marketing channel is giving more worth to the pennies. In my opinion, digital marketing really survived through this pandemic and it always will. 

If you didn’t add the digital marketing channel as one of your marketing channels then do it as soon as possible. It is really worth the effort.

Remember, “It is better late than never.”

Thanks!